HLN Rebrands to Cater to Social Media Generation

ATLANTA: HLN is reformatting this year to become the first TV network to cater specifically to the social media generation.

HLN will curate the news from across platforms, taking headlines from plugged-in sites and blogs. The mission will be to share the trending news, viral events and stories that have earned viewer obsession. HLN will add the TV component and a sense of humor to what consumers are searching, playing, sharing, shopping and watching all day.

The first acquisition in the newly reformatted HLN is a customized version of the hit syndicated television show RightThisMinute, premiering February 10 and airing weeknights 10 p.m. The program is the first daily broadcast series devoted to finding the most captivating web videos and the stories behind them as they break, often before going viral. RightThisMinute is produced by MagicDust Television and syndicated by MGM Domestic Television Distribution.

“While others report on the conversation, HLN will be a part of it,” said Albie Hecht, the executive VP and general manager, HLN. “Just as MTV was adopted by a disconnected target audience that was underserved by television, HLN will be the first TV home to embrace the social media generation and champion its interests.”