Hallmark Channel Releases TV Everywhere App

STUDIO CITY: Hallmark Channel is launching an authenticated service to deliver its programming for viewers on iPhones, iPads and Android-based smartphones and tablets with the Hallmark Channel Everywhere app.

The app will feature full-length episodes of Hallmark Channel's prime-time scripted series, including Cedar Cove; daytime and lifestyle series, such as Home & Family; and an array of original movies. The Hallmark Channel Everywhere app, developed by Bottle Rocket, also includes social and email sharing capabilities and a customizable watch list.

"Demand for Hallmark Channel's signature mix of family friendly content has never been higher and the Hallmark Channel Everywhere app—a seamless extension of our brand—will greatly enhance our fans' experience with and access to our programming," said Bill Abbott, the president and CEO of Crown Media Family Networks. "The app, part of our active strategy to build our digital footprint, will not only benefit viewers but also enable our affiliate partners to bring greater value to their subscribers, while providing advertisers new opportunities to reach consumers."

"We are very excited that Bottle Rocket's AWE mobile video platform was able to play a key role in the launch of Hallmark's TV Everywhere product," added Scott Maddux, the executive VP of Bottle Rocket. "In addition to delivering a great mobile viewing experience, Hallmark producers also have new management tools to curate content in the app in real time as well as new ad inventory including video, display and rich media ads."