GroupM Entertainment Teams Up with Alloy Digital

NEW YORK: GroupM Entertainment has entered into a partnership with Alloy Digital to develop, produce and market two original episodic web series.

GroupM Entertainment will invest in both Chasing: Season 2 and Encore. Both are digital properties conceived of by Alloy Digital and are targeted toward consumers 12 to 34. The two companies will share executive producer credit and ownership of each series.

“GroupM Entertainment’s mission is to help bring engaging content into the media marketplace through innovative co-production partnerships,” said Peter Tortorici, the global CEO of GroupM Entertainment. “We look forward to partnering with Alloy Digital on these two exciting projects.”

“Our partnership with GroupM Entertainment builds on the positive momentum we created at this year’s NewFronts, our industry’s initiative designed to connect brands and advertisers across a burgeoning array of top-quality digital content,” said Matt Diamond, the CEO of Alloy Digital. “Alloy Digital continues to build on a platform-agnostic content and distribution model that responds nimbly to the market shifts and demands of our audiences and clients, and we’re thrilled that the GroupM team is supporting the growth of compelling digital programming through this partnership.”