GRB Rebrands, Elevates Scot Cru to President

GRB Entertainment has been renamed as GRB Studios, with Scot Cru being promoted to president of the reorganized company.

Cru joined GRB in July after a 15-year stint with Mark Burnett. He was previously named president of GRB’s international sales and distribution activity.

As part of the reorganization, the company is expanding its focus to worldwide growth. Cru and Founder and CEO Gary R. Benz will shepherd the company moving forward. Karen Pinto has been promoted to executive VP of production and Megan Reeves to senior VP of development. Cru’s former lieutenant, Patrice Choghi, who he recently brought on as senior VP of international, will continue in that post, now running the company’s international distribution and production arm.

Benz said: “I look forward to working with Scot, Karen, Megan and Patrice as we build GRB Studios to expand our reach domestically and internationally. Scot is a well-known and highly respected television executive, his enthusiasm for our company and the industry is contagious.”

Cru added: “In this ever-expanding global landscape, my focus is to continue the great work that GRB is doing while diversifying our revenue streams across more verticals, working closer with independent producers and cultivating relationships with both known and emerging content creators to monetize across multiple traditional and digital platforms.”