Fuse & Complex Networks to Share Original Content

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Complex Networks and Fuse Media have entered into a first-of-its-kind content and advertising partnership.

Complex Networks will bring its short-form digital series to Fuse’s 24/7 cable network as a programming block. The weekly, 90-minute Complex branded block will feature first-run segments of its core slate of more than 20 weekly digital shows, including signature series like Hot Ones and Sneaker Shopping. Both Fuse and Complex Networks will cross-promote the programming. The new block will be available in an exclusive window on Fuse television, VOD and authenticated platforms and then distributed across Fuse digital networks. After airing on Fuse, full-run series episodes will air across Complex Networks’ digital platforms.

Fuse Media will also create and deliver Fuse-branded original short-form content for distribution on Complex Networks platforms, including content related to its network series—such as from The Hollywood Puppet Sh!t Show and the upcoming Trivial Takedown—as well as upcoming digital original productions in the music culture space.

Fuse Media and Complex Networks advertising sales teams will also jointly market and sell unique cross-platform packages to advertisers.

“This alliance is an organic extension of our brand and with Fuse, we have identified a truly like-minded partner interested in offering both the audience and the advertising community the untraditional and unexpected,” said Rich Antoniello, CEO of Complex Networks. “Complex is a culture and a lifestyle, not just a destination or a platform for content—so any extensions of the brand outside our massive digital footprint had to be well thought out and needed to feel very Complex in their execution. Fuse understands that mission and together we will innovate on ad sales initiatives that bring incredible added value to advertisers looking for scale and a fresh and differentiated way to reach discerning millennial audiences.”

“With Complex we couldn’t have found a better partner to make 1 + 1 = 3. By combining our complementary strengths and platforms, we can deliver unparalleled value to viewers, advertisers and distributors through our innovative collaboration,” said Fuse Media CEO Michael Schwimmer. “Fuse Media will continue to expand our approach to reaching our valuable audience with highly engaging content across every relevant platform and the Complex partnership is a great step for us in this journey.”