Fullscreen Launching Ad-Free SVOD Service


LOS ANGELES: Fullscreen is planning to launch an ad-free SVOD service, under the eponymous banner fullscreen, which will debut April 26.

The service, targeting an audience ages 13 to 30, will include feature films, scripted and unscripted acquisitions and originals, as well as exclusive content from today’s top creators and social influencers. Fullscreen will feature fresh content daily, including playlists from favorite creators, search by mood, social media content creation tools and more. Fullscreen also announced that AT&T has signed on as the premier launch sponsor for the new service.

Fullscreen is majority owned by Otter Media, a partnership between AT&T and The Chernin Group.

“This is for an audience that we know and love—a generation of young people that grew up with online video and social media. The phone is their primary screen and they look up to an entirely new breed of creators and stars,” said Fullscreen’s founder and CEO, George Strompolos. “We’ve created something special for them that feels more in tune with the way they want to experience great entertainment.”

“Fullscreen SVOD is an important part of our entertainment strategy for this demographic and a great fit with our mobile, video and broadband services,” said John Stankey, CEO of AT&T Entertainment Group. “We’re pleased to be working with a proven leader in creating content for millennials that’s relevant, social and designed for viewing on mobile and other connected devices.”

Peter Chernin, CEO of The Chernin Group, stated: “We believe that SVOD services and OTT offerings are the future of video entertainment, and we are incredibly excited about the fullscreen SVOD launch. fullscreen SVOD will be uniquely positioned in the marketplace, with a signature personality and strong product features designed specifically for a Millennial audience. We are delighted to expand our working relationship with AT&T who has been a great forward-thinking partner, and we can’t wait to deliver this service to as many connected consumers as possible.”

Strompolos added, “AT&T is the ideal partner for content creators like us. They’re leaders in entertainment, mobile and internet service, and share our vision for new content models that give people the entertainment they want on their screen of choice.”