FremantleMedia North America Opens Digital Studio

BURBANK: FremantleMedia North America (FMNA) has formed its own digital content studio, Tiny Riot!, which will be led by Gayle Gilman, formerly the executive VP of digital content at FMNA.

Gilman will serve as the executive VP and general manager of Tiny Riot!, reporting to Lee Rierson, FMNA's COO. The launch comes on the heels of the company's success with The Pet Collective, a pet-focused content destination, as well as recent digital ventures with StyleHaul and VICE Media.

Tiny Riot! will be developing and producing original content for its own channels, including The Pet Collective; partnerships such as the Munchies online food channel with VICE, and its content deals with StyleHaul and BroadbandTV; and developing digital content around FMNA's TV properties. Tiny Riot! will also provide sales, audience development and distribution strategies across all its platforms.

“FremantleMedia has been at the forefront of the digital content boom for some time. As we established key partnerships and watched our original digital content output grow over the past 12 months, it became clear that this was a business that deserved to operate as its own studio,” said Rierson. “Tiny Riot! is now tailored to build on our recent  ventures in the digital space, taking on the responsibility to develop properties based on FMNA’s intellectual property, as well as new verticals across various areas including, food, lifestyle, fashion/beauty, pets and more."

Gilman added, “This is an extremely exciting time for our team. We’ve already had great success with The Pet Collective and our strategic deals with BroadbandTV, VICE and StyleHaul are just the tip of the iceberg. It’s evident that there are big opportunities in this space, and platform providers are keen to partner with premium content creators with a global distribution and production reach.”