Former NBCU Exec Takes On Digital Role at Shine America

LOS ANGELES: Vivi Zigler, who most recently served as the president of NBCUniversal Digital Entertainment, has been named president of Shine 360° and digital at Shine America.

Zigler will oversee all branded entertainment, licensing, digital and live experiences at the company. Shine 360° is the global commercial and rights management division of the Shine Group.

"Vivi is an innovative and dynamic leader with extraordinary multiplatform experience that makes her the ideal person to lead both our Shine 360° and digital businesses,” said Carl Fennessy, Shine America’s CEO. “She has the vision and expertise to develop our brands and content into true 360 degree experiences and will add a whole new dimension to our executive team.”

“With Vivi’s appointment, we look to build upon our already impressive results in developing great brands that live and breathe across multiple territories and platforms,” commented Ben Liebmann, the CEO of Shine 360°. “The 360° business is extremely lucky to have somebody of Vivi’s caliber join its ranks and I am thrilled to welcome her to the team.”

Zigler added, “At its core, Shine is a very creative group of people who understand how consumers are enjoying content. Consequently they begin the creative process with all platforms and engagement points in mind. That is a process and a company that I am thrilled to be a part of.”