Former Disney-ABC Exec Joins ITV Studios America’s Executive Team

SHERMAN OAKS: ITV Studios America has tapped Bruce Gersh, a former Disney-ABC Television Group exec, for the newly created role of executive VP and head of digital, strategy and branded entertainment.

Based in Los Angeles, Gersh will report to Orly Adelson, the president of ITV Studios America. The exec will oversee digital, strategy and integrated marketing while focusing on maximizing opportunities for brand expansions and revenue streams across the studio’s growing roster of content. He will build on the company’s portfolio of digital, integration, sponsorship, merchandising and licensing activity, and will work with Adelson and her team to drive ITV Studios America’s strategy forward.

With more than 20 years in the industry, Gersh has worked on campaigns for agencies, networks and studios, with his range of professional roles including managing director and global head of media and entertainment at Allison+Partners; co-founder, president and CEO of FishBowl Worldwide Media; and senior VP of strategy and operations, intellectual property, at the William Morris Agency (WMA). Gersh also spent eight years at Disney-ABC, most recently as the senior VP of business development at Disney-ABC Television Group.

“With the addition of Bruce, we are primed to take advantage of one of the most transformative periods in the television business, with limitless opportunities for brand growth across all platforms,” Adelson said. “Bruce is a proven innovator with a pulse on emerging trends.”

Gersh added: “The team at ITV Studios America is committed to collaboration, innovation and creating truly unique franchises on every platform. I am very excited to be a part of a first-class company, with such strong creative and strategic vision. I look forward to building on the momentum to expand our business.”