Endemol Beyond USA Signs First-Look Deal for NYLON Content

LOS ANGELES: Endemol Beyond USA has inked a first-look deal with fashion-content provider NYLON and Justin Hochberg’s Just Entertainment Studios.

Through the agreement, Endemol Shine North America and Just Entertainment have a first look at developing all NYLON content for potential scripted, unscripted and digital projects. Additionally, Endemol Beyond USA and NYLON have agreed to cross-distribute and cross-promote content across their various platforms, including YouTube and Facebook. The companies will also collaborate on a new long-form series about NYLON.

“We are excited to be joining creative forces with NYLON, one of the leading brands in pop culture and fashion,” commented Endemol Beyond USA’s interim president and COO Adrian Sexton. “Both our premium lifestyle network ICON and upcoming pop-culture-focused network LOOKSY fit seamlessly with NYLON’s popular multimedia and magazine efforts, and we look forward to discovering innovative new content and creators together.”

“Working with two massively successful partners like Endemol Beyond USA and Just Entertainment creates unique opportunities to expand on powerful existing franchises and build exciting new ones,” said NYLON CEO Paul Greenberg. “We can all expand our distribution and continue to reach our audiences wherever they are.”

“Every deal we make is about combining the best in class partners,” stated Just Entertainment Studios’ Hochberg. “NYLON is an iconic brand. Paul Greenberg is a digital maverick. Bringing them together with Endemol Beyond will create dozens of global opportunities for Just Entertainment.”