Endemol Beyond USA Launches OTT Platform

LOS ANGELES: Endemol Beyond USA has released its own OTT platform, GetBeyond.US, featuring content from such sources as the recently launched lifestyle network Icon.

The platform will soon add programing from Endemol Beyond USA’s upcoming gaming and sports network Smasher and pop-culture channel Looksy. GetBeyond.US will also feature content from Endemol Beyond USA talent such as Pitbull, Jessica Sanchez, Drea de Matteo, Andy Milonakis, Brittany Furlan and others. Piksel designed and developed the new digital hub.

Adrian Sexton, the interim president and COO of Endemol Beyond USA, commented: “On top of our wide distribution and reach across YouTube, Facebook and other partners, Piksel helps drive our business forward from a unified platform while also syndicating our content. With the rollout of our premium networks—Icon and upcoming Smasher and Looksy networks—GetBeyond.US streamlines our consumer experience with strong branding, promotion and distribution.”

Kevin Joyce, the chief strategy officer at Piksel, remarked: “Endemol Beyond USA’s decision accelerates their premium content network strategy, consolidates their programming, and allows them to reclaim their revenue streams. This move by Endemol Beyond USA opens the door to deeper branding of content, increased fan engagement through the accumulation and analysis of data, and ultimately, their content will reach more consumers and devices at a faster rate.”