Endemol Beyond USA Boosts Sales Team

LOS ANGELES: Endemol Beyond USA, the premium channel network and digital division of Endemol Shine North America, has added former Univision and Maker Studios execs to its sales team.

Jeff Browning, who most recently worked at Univision Television, has been named the senior VP of sales, while Jenn Mancini, who led Maker Studios’ East Coast lifestyle sales vertical, is the new VP of East Coast sales. Browning will be based in the company’s Los Angeles office, while Mancini will work from New York and report to Browning.

“Endemol Shine Group is ahead of the game by going all-in with Beyond, producing premium content that traverses traditional and digital, including new digital-first mobile and OTT platforms,” said Adrian Sexton, Endemol Beyond USA’s COO. “We are seeing early wins aligning our entrepreneurial content with innovative brands that value our television-quality content. Jeff and Jenn bring Beyond both sides of the media spectrum: deep television and digital sales expertise.”

Browning said: “Endemol Beyond is laser-focused on providing premium digital content, which is where brands want to be. Marketers understand that the media landscape is changing dramatically and digital platforms are the new frontier. Digital pioneers like Michelle Phan, mainstream talent like Pitbull and Vine stars like Brittany Furlan are gaining significant traction with marketers for the influence they have with their fans, and Endemol Beyond’s production machine is the right combination at the right time.”

Mancini added: “This is an exciting time for video content creation. With the proliferation of short-form video consumption and the seismic shifts in the way viewers are accessing this content, Endemol Beyond is poised to raise the bar and create formats that result in deep relationships that are appealing to brands, content creators and audiences alike.”