Electus Partners with Eminem’s Shady Films

LOS ANGELES: Shady Films, the production company set up by Eminem and Paul Rosenberg, has joined Electus as an equity partner in the hip-hop lifestyle website WatchLOUD.com.

WatchLOUD will have an exclusive first look at all digital and TV projects from Shady Films. WatchLOUD and Shady Films first teamed up in mid-2012 with the creation of the YouTube original series Detroit Rubber, about a preeminent sneaker shop in the Midwest. Other collaborations include CRWN, a live interview series featuring some of the biggest names in hip hop with music journalist Elliott Wilson and NUE Agency, as well as the upcoming series LOUD's Behind the Album.

“Shady Films shares WatchLOUD.com’s goal of employing creative vision and a fresh, unique point of view to create premium content with a focus on the music and lifestyle of today’s multicultural young adults, making them a perfect partner,” said Ben Silverman, the founder and chairman of Electus. “Plus, Eminem and Paul Rosenberg have been leading entrepreneurs on the forefront of the hip-hop community since the early '90s and I'm excited to see what we will continue to create together.”