Debmar-Mercury Appoints SVP of Branded Partnerships

NEW YORK/LOS ANGELES: Karen Bonck, an experienced branded entertainment exec, has become the senior VP of branded partnerships for Debmar-Mercury.

In her new role, Bonck will work out of New York City under Ira Bernstein and Mort Marcus, co-presidents of Debmar-Mercury. She will be charged with the creation and execution of branded content and advertiser partnerships for the company's first-run programs, including The Wendy Williams Show and the upcoming Celebrity Name Game, which is due to debut in the fall.

Earlier in her career, Bonck held branded entertainment positions at NBCUniversal and Disney ABC Television Group.

"Branded partnerships and integrated marketing have become important aspects of our business and we are thrilled to have a first-rate executive like Karen lead this integral area for us," stated Marcus and Bernstein. "She brings strong relationships, an insightful understanding of the syndication business and an innovative approach to branded entertainment that is needed for advertisers to succeed in today's media environment."