Condé Nast Brands Extend into Original Video Series

NEW YORK: Condé Nast Entertainment has launched a digital video network, which features original series inspired by the brands Glamour and GQ.

The Glamour slate of programming includes Elevator Makeover, a weekly series in which a makeover takes place in an elevator; Glamour DOs and DON’Ts of the Week, which looks at what’s hot and what’s not; and Why Do Guys…, an interactive series that sees fans sending in questions via Twitter. The GQ slate features Fighting Weight, a weekly workout guide; The Ten, with "it" guys talking about the items they just can’t live without; Car Collectors, showcasing collections of exclusive and hard-to-find cars; and Jogging with James, led by adventurer-entrepreneur James Marshall, who is embarking on the challenge of running the Marathon de Sable.

The Glamour and GQ series, as well as all other future programming from Condé Nast Entertainment, will be available across the web, IPTV, mobile and tablet, starting with the newly created video destinations on their official sites, as well as YouTube Channels.

“With the launch of our digital network, featuring programming inspired by the exceptional Condé Nast brands, we are creating more ways for our unparalleled audience of influencers and trendsetters to experience their favorite content,” said Dawn Ostroff, the president of Condé Nast Entertainment. “Consumers will now be able to view and share authentic Condé Nast video series across all platforms, in easily-accessible ways.”

“As a brand, Glamour offers a 360-degree perspective on our reader’s life—from her fashion obsessions to her pop-culture tastes to her politics,” added Cindi Leive, editor in chief of Glamour. “Every page, every blog post, every event is a reflection of the conversation women are having. We’re excited to continue that conversation with digital video, a natural next step for us.”

“At GQ, it is our number one priority to provide our audience with coverage and insight on everything from style and culture to entertainment,” said Jim Nelson, editor in chief of GQ. “These new digital series give fans of GQ even more of their favorite content from the most stylish voice in fashion and culture.”