Comedy Central Brings CC:Studios Original to Series

NEW YORK: Comedy Central has greenlit CC:Studios' digital series This Is Not Happening for broadcast on the network.

The eight-episode series is slated for a fall premiere. It marks the channel's first pickup of a series developed by the in-house creative initiative CC:Studios. This Is Not Happening is executive produced by Ari Shaffir, Eric Abrams, Sam Saifer and Jeff Tomsic, who will also direct.

"The only reason we are picking up This Is Not Happening is to prove we can incubate an idea digitally and then have it migrate to the linear channel," said Kent Alterman, the president of content development and original programming at Comedy Central. "And also, it's really funny storytelling with fantastic talent."

Shaffir added, "Fuck yeah!"