Comcast Adds Turner Content to VOD Offering

ATLANTA/PHILADELPHIA: Turner Broadcasting System and Comcast Corporation have signed a deal that provides Xfinity TV customers with on-demand access to current and previous seasons of programming from networks such as TBS, TNT, Cartoon Network and truTV.

Starting this summer, Turner is providing full seasons of popular shows to Xfinity TV subscribers via Xfinity On Demand. This includes TNT's Falling Skies, The Last Ship and Murder in the First; TBS's Deal with It and CeeLo Green's The Good Life; Cartoon Network's Adventure Time and Regular Show; CNN's Anthony Bourdain Parts Unknown and Inside Man; and truTV's Impractical Jokers and The Carbonaro Effect. New episodes will become available the day after they premiere and remain up for the duration of the current season.

Additionally, the Turner networks will now insert dynamic ads in Xfinity On Demand programming on the TV, as well as on computers, tablets and smartphones via each company’s TV Everywhere experiences.

“This new agreement expands our existing relationship with Comcast and furthers our combined commitment to provide the customers we both serve with more popular programming from Turner’s portfolio of leading networks,” said David Levy, the president of Turner Broadcasting System. “We all know viewing habits continue to evolve. VOD is a great way to help grow our audience and introduce new viewers to our programming and it also serves as another opportunity for advertisers with their targeted brand messages.”

“Comcast and Turner Broadcasting have a long-standing relationship built around bringing viewers all the content they want to watch, anywhere they want to watch it.” said Matthew Strauss, the senior VP and general manager of video services at Comcast Cable. “Xfinity On Demand is a go-to source for customers who want to catch-up and stay current on their favorite TV shows and the addition of Turner’s original programming only enhances the platform. With more than 400 million hours of total viewing each month, our platform also has demonstrated the ability to build new audiences, lift C-3 ratings, and provide a variety of new advertising opportunities such as dynamic ad insertion and On Demand Commercial Ratings.”

“As viewing habits evolve, we continue to advance our advertiser offerings with stronger, more targeted products,” added Donna Speciale, the president of Turner Broadcasting Ad Sales. “Through dynamic ad insertion, we now have a new source to swiftly integrate advertising creative in a highly sought after environment.”