Changes within BBC Worldwide North America’s Digital Team

NEW YORK: BBC Worldwide North America has broadened Nick Ascheim’s remit as senior VP of consumer digital to include management of the digital advertising sales team, and has also named Shaun Hekking VP of U.S. advertising sales for BBC Digital.

Ascheim, who joined BBC Worldwide North America in 2011, has overseen the U.S. and Canadian editions of BBC.com, BBCAmerica.com and all associated digital products. The exec will now also head all digital advertising sales activity for the region, effective immediately. He’ll continue to report to Ann Sarnoff, the company’s COO.

“During his time here, Nick has grown our digital businesses, developing a collection of feature-driven content verticals and implementing our first native advertising solution,” Sarnoff said. “I am excited to see him bring to the digital ad sales team the same drive and innovation that has led to success for our digital news and entertainment properties.”

Meanwhile, Hekking joins BBC Worldwide North America from IrishCentral.com, where he served as the senior sales director. In his new role, the exec will be responsible for driving new advertising revenue across all digital platforms, reporting directly to Ascheim. He will also co-manage the digital team along with KJ Shockey, the VP of advertising sales for BBC Digital.

“I am delighted to welcome Shaun to the team,” said Ascheim. “His appointment comes at an exciting time as we look to continue to grow our digital advertising businesses. Shaun’s expertise in sales strategy and management makes him ideal to help lead this team as we implement new strategies to compete in this ever-evolving industry. He will be an invaluable asset to our team.”