Cennarium Unveils Plans for MIPCOM

SANTA MONICA: Next week in Cannes, Cennarium, the world's first global performing arts streaming platform, will be introduced to the international market.

The digital start-up will launch its new on-demand platform and present to international broadcasters its exclusive performing arts content, which includes a variety of plays, operettas, dance performances and ballets from around the globe. Specific performances include live recordings of a Russian production of Chekov's Three Sisters, Flamenco dancer's La Moneta spectacle and the German operetta The Circus Princess. These performances were filmed in HD and feature English subtitles.

Gulu Monteiro, the managing artistic and commercial director for Cennarium, said: "We are delighted to be at MIPCOM to launch our new online platform and to offer our exclusive content to broadcasters from all over the world. Cennarium is in a unique position—able to produce and distribute our diverse range of content having struck deals directly with the venues and theatrical companies. This allows us greater freedom in distributing the content and more opportunity to bring these fantastic local shows to a global audience as well as providing important financial support to local performing arts companies."