CBS Consumer Products to Rep Hawaii Five-0 Merchandise

NEW YORK: CBS Consumer Products has picked up the merchandising rights for the classic and current Hawaii Five-0 television series on behalf of the Freeman Estate.

New products are slated to hit retail for both shows. The upcoming merchandising line will span such categories as apparel, gift and novelty and collectibles. Items will become available for purchase next year.

The original Hawaii Five-0 was created by Leonard Freeman. It premiered in 1968 and ran for 12 seasons. The new version, which began broadcasting on CBS in 2010, aired its 100th episode last season.

"Hawaii Five-0 has become an integral part of pop culture," said Liz Kalodner, the executive VP and general manager of CBS Consumer Products. "Not only does the franchise span generations, it celebrates the local culture and adventurous spirit of Hawaii. Whether it is the classic version or this current version, we love that audiences connect with the brand and we are thrilled to help continue its legacy."