Cake Boss Star Buddy Valastro Launches Production Venture

NEW YORK: Buddy Valastro, the star of the hit series Cake Boss, has launched Cakehouse Media, partnering with fellow producer Art Edwards for the venture.

Cakehouse Media will be dedicated to lifestyle programming, aiming to create high-quality original content for broadcast, cable and digital platforms in the U.S. and across the globe. The development slate also includes scripted fare, including family programming and provocative dramas.

As CEO, Edwards will oversee the day-to-day operations of the company as well as shape the vision of Cakehouse and the development of all shows. Valastro, serving as president, will have an active role in the development of the shows he appears in and will lead the finance and business side of the new company.

“I wanted the opportunity to create the type of programming I love to be in and watch: wholesome TV shows that the entire family can enjoy together,” said Valastro. “I'm now going to be able to channel some of the creativity I've always put in my cakes into developing television.”

Edwards added, “We're both excited about our global initiative. We are going to take advantage of Buddy's global popularity and sell shows all over the world.”