Bravo & Mashable Team for Short-Form Video

NEW YORK: Bravo Media and Mashable are working together to co-produce four short-form originals for their respective social and digital platforms.

Each series will be developed collaboratively between Bravo and Mashable Studios. The deal marks the first TV network collaboration for Mashable in producing original content. The first series is currently set to be released in late spring.

The partnership comes as a result of a recent collaboration between Bravo and Mashable Studios around The Real Housewives franchise. The short-form digital series Real Thoughts with Real Housewives launched across both brands late last year.

“At Bravo Media, we’ve celebrated record-breaking digital engagement across platforms due largely to our innovative approach to digital video. We are always serving the freshest content to existing Bravo fans while simultaneously drawing in new audiences with a passion for pop culture,” said Lisa Hsia, the executive VP of digital for Bravo and Oxygen Media. “We’re thrilled to expand our ongoing relationship with Mashable following the resounding success of Real Thoughts with Real Housewives to continue to revolutionize digital storytelling.”

“We formed Mashable Studios last year because we saw a tremendous opportunity to harness our expertise in digital video and apply it to creating original series that could live across a variety of platforms, and this partnership truly exemplifies that vision,” added Adam Ostrow, the chief strategy officer of Mashable. “We’re incredibly excited to be expanding our partnership with Bravo to create compelling content and reach an even wider audience.”