Bradley Siegel Tapped as President of TV One

SILVER SPRING: Bradley Siegel, currently the vice chairman of the UP network, has been appointed president of TV One, which is celebrating its tenth anniversary.

Siegel will be responsible for overseeing and leading all business and creative aspects of TV One. Siegel co-founded the UP network with Charley Humbard and launched the channel in 2004. He is credited with launching and overseeing UP's original programming strategy as well. Prior to this, Siegel was the president of Turner Entertainment Networks for Turner Broadcasting System. There, he was responsible for TNT, Turner Classic Movies, Cartoon Network, Turner South, Boomerang, TBS Superstation, WTBS Channel 17 and WCW, as well as Turner Studios. Siegel was integral in creating and launching TCM and Adult Swim.

“After a comprehensive search of a broad and diverse slate of candidates, we are pleased to have identified someone with Brad’s unique balance of industry leadership and engagement with the entertainment, pop-culture and new media savvy audience we serve,” said Cathy Hughes, Radio One's founder and chairperson. “We have every confidence that Brad will organize and lead the TV One team to meet the evolving challenges of today’s media environment.”

“Brad Siegel is an ideal choice to help us build on the success we have achieved at TV One these past ten years,” added Alfred Liggins, TV One's chairman and CEO. “His notable career as a top-level executive leading mainstream networks and his tenure with networks targeting African American viewers will be invaluable to us as we continue to grow TV One.” 

Liggins continued, “The depth of his promotional, brand-building and original programming experience will be advantageous as we continue to define and strengthen TV One’s brand in a constantly evolving media marketplace.” 

“I look forward to working in partnership with Alfred Liggins, Cathy Hughes and TV One executives, as well as Comcast and NBCU to further the strong momentum attained by the TV One team,” said Siegel. “The opportunity to build on the network’s diverse slate of original programming such as the award-winning Unsung and popular music reality series R&B Divas LA is awesome and I couldn’t be more proud that TV One is the exclusive home of the prestigious NAACP Image Awards. I am very excited to join the leadership team and help lead TV One to new heights as it enters its next decade.”