Blumhouse & Striker in First-Look TV Development Pact

Blumhouse Television has entered into a first-look TV development deal with entertainment, licensing and marketing agency Striker Entertainment that includes consumer products from the outset.

Striker Entertainment—which has developed campaigns for The Walking Dead, Angry Birds and Five Nights at Freddy’s, among others—will be working with Blumhouse to develop franchises based on existing brands, video games and consumer product franchises. This includes a potential film based on Five Nights at Freddy’s. Striker will be sourcing IP from less traditional areas, but areas with growing communities of fans that have the potential for traditional media exploitation.

“Often time consumer products are an afterthought when films and television series are being developed, but ultimately they can play a huge role in marketing these projects, and in generating ancillary revenue and building community,” said Russell Binder of Striker Entertainment. “We want to employ a more strategic approach from the beginning that anticipates fan engagement, and we know that Blumhouse shares our vision.”

“Striker Entertainment understands the importance of extending storytelling beyond the screen, which is what we hope to do with this partnership. They are incredibly creative and bring fresh thinking to everything they work on,” said Jeremy Gold, co-president of Blumhouse Television.

Marci Wiseman, co-president of Blumhouse Television, added, “With so much content being pushed out, it is more important than ever to find new ways to break through to engage the audience, making marketing and consumer products more important than ever.”