BIG Magic International Enters U.S. Market

MUMBAI: Reliance Broadcast Network’s BIG Magic International channel is headed to the U.S., following its Canadian launch.

The channel has been customized with a variety of entertainment, infotainment and business news from India. The programming will feature entertainment shows from the Reliance Broadcast Network library as well as daily business news from Bloomberg TV India. The service will be part of the Hindi Mega Pack on Dish Network in the U.S. It will also be offered as an a la carte channel with BIG FLIX Video on Demand.

Tarun Katial, the CEO of Reliance Broadcast Network, said, “Backed by the success that BIG Magic International has seen in Canada, we are excited to be entering the key market of United States. We have strategically activated all levers ranging the product content, distribution partners and ad sales agency, after mapping the market to understand what it can deliver for us. We are confident of the channel resonating well with audiences, while offering an effective platform to marketers. We are progressing as planned, with our international expansion and growth strategy and look forward to continuing to deliver value to all our stakeholders.”