Applicaster Taps Former Reshet Media Exec as CMO

NEW YORK: Applicaster has appointed Sharon Gelbaum-Shpan, previously of Reshet Media, as the company’s chief marketing officer.

In her new position, Gelbaum-Shpan is charged with leading the company’s market expansion strategy, offering existing customers such as Fox International, Televisa, ProSiebenSat.1, Mediaset and DIRECTV new high-quality and modular SaaS platforms and tools to quickly deploy quality media apps that engage audiences on all screens.

Before this appointment, Gelbaum-Shpan was executive VP of international and corporate development at Reshet Media. She also founded and led The Lab, a joint venture between Reshet and ITV Studios. Earlier in her career, she was founding general partner of Poalim Growth, general counsel of OshapGroup and partner at Pitango Venture Capital.

Gelbaum-Shpan commented: “In a time when content consumption habits are rapidly changing and viewers are migrating to platforms outside the TV screen, Applicaster has the technology, know-how and solutions to enable the shift, and power customers’ expansion and growth through quality and modular apps. I’m excited to join Applicaster and work on creating new opportunities and new market synergies for the company’s offering.”

Jonathan Laor, Applicaster’s CEO, noted: “I’ve known Sharon as a rising star in the new landscape of content and digital, leading Reshet’s partnership and cooperation with ESG, ITV, Talpa and countless broadcast and publishing groups around the world.

“I’ve always been impressed with her thought leadership and unstoppable energy. These are the qualities we look for in our result-driven culture.”