AMC Refreshes Brand Positioning

NEW YORK: AMC, which is home to such hit series as The Walking Dead, Mad Men and Breaking Bad, has unveiled a new look and brand positioning, AMC: Something More. 

The new tagline comes alongside a refreshed graphic identity for the network, including an updated logo. The AMC: Something More branding was developed in partnership with the brand consultancy and creative agency Troika. The network’s previous branding, Story Matters Here, was introduced in 2009 and spoke to its evolution into scripted series and the tie in to its movie programming.

“AMC: Something More further refines our focus on- and off-air and speaks to our promise to viewers to provide an experience that is unexpected, unconventional and uncompromising,” said Linda Schupack, AMC’s executive VP of marketing. “However we express the brand, we want to give our audience something deeper, something richer, something more.”