AFM Outlines Conference Series


LOS ANGELES: The American Film Market (AFM) has unveiled the topics and schedule for its five-day conference series, which will take place as part of the event that runs from October 31 to November 7 in Santa Monica.

The conferences will take place from 9:15 a.m. to 12:45 p.m. daily from November 2 to 6. The series will be comprised of a finance conference, pitch conference, marketing conference, video-on-demand conference and micro-budget conference.

On Friday, November 2, leading CEOs, filmmakers, financiers and studio execs will gather to focus on the state of film financing. The following day will spotlight pitching. Sunday, November 4, the marketing conference will feature luminaries behind successful and innovative new-media marketing campaigns discussing effective tools to reach the broadest possible audience. The video-on-demand conference follows on November 5. The final day of the conference series will focus on micro-budgets, in which producers and distributors will reveal how to find money, make the most of budgets and shed light on what distributors are looking for.

"AFM is attended by industry leaders from more than 70 countries so the AFM Conference Series has a tremendous pool of experts and innovators to draw from," said Jonathan Wolf, the executive VP of the Independent Film & Television Alliance and managing director of the AFM. "This makes the AFM Conference Series unique and invaluable. We are looking forward to building on the 2011 inaugural, sold-out event by exploring topics that are most relevant to global filmmakers."