A+E Networks Announces New Content Hub & Social Media Agency

NEW YORK: A+E Networks is set to launch a new multiplatform storytelling hub and social media agency called 45th & Dean, with FYI Network executive VP and general manager Paul Greenberg at the helm.

As part of 45th & Dean, the company will open a new studio located in Brooklyn that will also be used for experiential marketing initiatives and customized client events. In addition, the venture will have dedicated staff based at the company’s L.A. and Manhattan offices. Greenberg, who will retain his post at FYI, will lead 45th & Dean as executive VP. He will report to Sean Cohan, the president of international and digital media at A+E Networks.

Former Levo League COO Shannon King will join Greenberg’s team as senior VP of content partnerships and social media, where she will oversee digital content partner relationships, as well as social media teams across A+E Networks. Also coming aboard is Todd Pellegrino, previously partner at New Wave Entertainment’s New York division. As senior VP of video content, Pellegrino will oversee all short-form video content output at 45th & Dean.

“A+E Networks is known for telling great stories via video across linear and nonlinear platforms,” said Cohan. “45th & Dean is an exciting new chapter for the development, distribution and sharing of new kinds of content to expand our reach, maximize audience engagement and drive value for our partners.”