Edward Sabin, former head of international at A+E Networks, is behind the new entertainment and media venture Cypher Content, through which he will develop and produce a range of content.
Cypher Content will primarily focus on the U.S. market. The company will also look to bring content to the market through co-productions and strategic partnerships.
Under the Cypher banner is also the new company Embarcadero Pictures, launched in partnership with Argentinian producer Gerardo Brandy and his Latin American-based production company Nippur Media. Cypher’s Embarcadero is already in the works on a range of projects with numerous U.S. producers and showrunners, as well as networks and streamers.
As part of the deal with Sabin, Nippur’s production services and resources will be exclusive to Embarcadero Pictures in the U.S. and other English-language territories. Embarcadero will be able to work directly with network buyers, as well as partner with other producers and developers.
Commented Sabin, “Even before having to navigate the changes we face now due to COVID-19, as an industry we were already focused on managing production costs. It’s part of every conversation I am having with U.S. networks and platforms, which is why I see the launch of Cypher Content and Embarcadero Pictures as so timely and relevant. We will demonstrate that the dichotomy of a decade ago—choosing between high quality and cost efficiencies—is a false one. We believe that launching this first-of-its-kind venture will revolutionize the way storytelling is brought to life for U.S. viewers.”
Brandy added, “I have a long history delivering hit programming to top global buyers, and I am confident that by partnering with Edward Sabin, one of the most experienced and respected senior executives in the global television business, we can leverage for the U.S. market and beyond the skill and efficiencies I have refined over the last two decades in this industry.”