Friday, December 8, 2023
Home / Top Stories / Adobe & Nielsen Align for Cross-Platform Analytics

Adobe & Nielsen Align for Cross-Platform Analytics

SAN JOSE/NEW YORK: Adobe and Nielsen have entered into a strategic alliance in an effort to deliver the industry's first comprehensive, cross-platform system for measuring online TV, video and digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime, which provides digital analytics …

The content you are trying to access is only available to members.

About World Screen

The leading source of information for the international media business.


MIPCOM Spotlight: Vision Films

CANNES: Vision Films is attending the market with a focus on acquiring new content, in ...