Adobe & Nielsen Align for Cross-Platform Analytics

World Screen October 22, 2014 Top Stories

SAN JOSE/NEW YORK: Adobe and Nielsen have entered into a strategic alliance in an effort to deliver the industry's first comprehensive, cross-platform system for measuring online TV, video and digital content across the web and apps. The collaboration will integrate Nielsen’s digital audience measurement products with Adobe Analytics and Adobe Primetime, which provides digital analytics …

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2014-10-22