Adam Levine Inks Overall Deal with Wheelhouse

Singer-songwriter, record producer and actor Adam Levine has struck an exclusive overall deal with Wheelhouse Entertainment, through which he and his company, 222 Productions, will produce scripted and unscripted content for TV, film and streaming platforms.

Josh Gummersall, producer and president of 222 Productions, and Jason Lautenschleger, the company’s VP of development, join Levine and Wheelhouse in the venture.

In addition to creating and producing projects, Levine and 222 will gain access to Wheelhouse’s brand and marketing arm, Wheelhouse Labs, and Wheelhouse Partners, the company’s investment division, for any entrepreneurial endeavors they may also want to pursue, either creatively or from an investment perspective.

Levine said, “My team and I are excited to partner with Brent, Eric and the team at Wheelhouse to launch this new chapter for 222 Productions.”

“Adam is that rare creative talent that excites audiences worldwide with everything he does,” said president of Wheelhouse Entertainment, Eric Wattenberg. “Beyond his musicianship, his commercial instincts are spot on, complementing Wheelhouse’s mission to help artists realize their entrepreneurial ambitions. We’re thrilled to be in business with Adam, Josh and Jason and can’t wait to get going on what 222 is already bringing to the table.”