ABC Veteran Jeff Bader Moves to NBC

UNIVERSAL CITY: Jeff Bader, who was most recently the executive VP of planning, scheduling and distribution at the ABC Entertainment Group, has taken up a post at NBC Entertainment.

Bader has been appointed as the president of program planning, strategy and research at the company, where he will be reporting to Robert Greenblatt, the chairman of NBC Entertainment. Bader will be responsible for overseeing program planning for prime time, daytime and late night. The NBC scheduling department falls under his remit as does the division’s research team. Bader will look after the windowing strategy for prime-time and late-night programming as well across all NBCU platforms.

Previously, Bader had been with ABC for more than two decades. He held a number of senior roles during his time there, including manager of program planning and scheduling, VP of current series programming and executive VP of ABC Entertainment, among other posts.

Greenblatt commented: “I am thrilled that Jeff Bader is joining the new NBC family. He is widely known as one of the broadcasting industry’s most consummate executives and he will be integral to the re-building of NBC in many ways. He has deep experience in so many key areas of running a network in today’s challenging environment that he will instantly prove to be invaluable to us as we look to the future. I am excited to welcome him to NBC."