ABC Launches VR Experience for Dancing with the Stars

BURBANK: ABC has introduced an immersive 360-degree experience for Dancing with the Stars, as viewers join the dancers on the ballroom floor in virtual reality.

Produced in-house by ABC and Dancing with the Stars, a 360-degree video clip of a disco dance routine from the show is available on ABC.com/VR, the Dancing with the Stars Facebook and YouTube pages, and via Littlstar’s app for headsets, mobile, Apple TV and the web. The video features choreography set to Donna Summer’s iconic “Last Dance.”

“We are incredibly excited to bring this brand-new experience to the fans of Dancing with the Stars,” said Dan Martin, co-executive producer of Dancing with the Stars. “Fans at home will literally feel as though they are right in the middle of the ballroom floor. And it is definitely worth watching multiple times in order to take in all the brilliant choreography Mandy Moore has put together.”

“We have been building an in-house expertise in this area and wanted our first project to be a visual feast, which it is,” added Robert Schefferine, VP of production at ABC Entertainment Marketing. “It truly captures all the excitement, glamour and talent that is Dancing with the Stars.”