Hulu Ending Free TV Service, Partnering with Yahoo

SUNNYVALE: Yahoo has unveiled the new service Yahoo View, a TV-watching site that will feature content from Hulu.

Hulu is discontinuing its free, ad-supported service, moving to a subscription-only model. The newly announced Yahoo View will host free, ad-supported TV episodes as Hulu once did. Yahoo View will offer viewers the ability to watch the last five episodes of ABC, NBC, FOX (eight days after original broadcast) and other network sitcoms, day-after clips, and full seasons of anime and Korean drama.

View.yahoo.com is immediately available in the U.S. today. Mobile web and mobile apps will be coming soon.

“As a TV junkie and Tumblr fan myself, I’m personally excited to have one place that brings together the best of free TV and Tumblr fandom,” said Jess Lee, the VP of lifestyles product at Yahoo. “Yahoo View is our first step towards creating a powerful community TV-watching experience, but it’s really only the beginning.”

“Video is an important part of Yahoo’s strategy and we’re committed to delivering the best digital video content to our users. To date, we’ve streamed amazing experiences across sports, finance, and news,” added Phil Lynch, the VP and head of media partnerships at Yahoo. “This partnership with Hulu is a natural extension of that strategy, bringing the best of TV and entertainment content to our lifestyle vertical.”