NFL & YouTube Expand Partnership

NEW YORK: The National Football League (NFL) and YouTube have renewed their partnership and have added to it the availability of classic games from each of the 32 teams prior to the start of the 2016 season.

As part of the multiyear renewal, the official NFL channel on YouTube.com/NFL will house an expanded amount of content to watch on PCs, tablets and mobile phones. This includes game previews, in-game highlights, post-game recaps as well as clips featuring news, analysis, fantasy football advice, and other select content from NFL Media properties. For the first time ever on YouTube, the NFL will make available three of the most memorable games for each of the 32 clubs in the NFL. Additionally, more NFL content, including game highlights uploaded to YouTube while games are in progress, will be available through Google Search.

“This expansion of our partnership will make it easier than ever for the millions of highly engaged avid and casual fans on YouTube and Google to discover and access an even greater variety of some of the most valuable content in the sports and entertainment business,” said Hans Schroeder, the senior VP of media strategy, business development and sales for the National Football League. “Our fans continue to demonstrate an insatiable appetite for NFL digital video content online.”

“YouTube has always been the home for sports highlights on the internet, and we look forward to giving football fans around the globe access to even more of the content they love,” added Jonathan Zepp, head of North America direct content partnerships at YouTube.