Fullscreen Rebrands, Reorganizes into Three Units

NEW YORK: Fullscreen Inc. is rebranding as Fullscreen Media as part of a reorganization that will split the company into three divisions: Fullscreen Creator Network, Fullscreen Entertainment and Fullscreen Brandworks.

Fullscreen Creator Network, the company’s foundational business, will include services such as audience development, programming support, distribution, content production, merchandising and management, as well as direct-to-fan technology Fullscreen Direct, a platform that enables creators to control their content, commerce and community management. Meanwhile, Fullscreen Entertainment reaches social-first consumers through creator-driven experiences from Fullscreen Live, content from Rooster Teeth and Fullscreen Productions, and SVOD services Rooster Teeth and Fullscreen. Finally, Fullscreen Brandworks is a team of content creators and marketing experts that partners with brands to tap into the power of the social ecosystem with original entertainment.

“Fullscreen Media’s extraordinary growth is a result of our team’s relentless effort to pioneer and evolve the creator business over the past five years,” said Fullsceen Media Founder and CEO George Strompolos. “We placed a big bet early on that creators would become media channels in their own right. Today, we stand as a next-generation media company transforming the way people watch and engage with content, serving creators, consumers and brands that share this vision.”

The company also announced a series of partnerships, with Fullscreen Brandworks collaborating with Mattel on The Hot Wheels Network, which will allow Mattel to create relationships with influencers to drive brand buzz, viewership and inspire kids to play with Hot Wheels in new ways.

Additionally, Kevin McGurn, the head of sales, shared that Fullscreen Brandworks has partnered with Nielsen to ensure each media campaign can be demographically guaranteed. In addition, media available through Fullscreen Brandworks is slated to meet or exceed viewability standards from partner-approved third parties.

McGurn also announced Fullscreen Media Network’s HerScreen and HisScreen, an exclusive first-position media offering that compiles the most popular, demographically-rich female and male creator channels that mirrors prime-time programming and packages them with Nielsen campaign-rated audience buying.

In other news, the senior VP of influencer marketing, Maureen Polo, presented All Star Collabs, new initiatives featuring popular creators such as Eva Gutowski and Devin Supertramp, allowing brands to integrate into premium content by creators who reach several millions of views.