Free Movies on Break Streaming Service Launches with Lionsgate Films

LOS ANGELES: The video humor site Break has expanded its content offering to include a free movie streaming service, Movies on Break, which launches with a slate of 200 Lionsgate films.

The DEFY Media-owned Break moves into streaming full-length, premium ad-supported content with this launch. Movies on Break is divided into eight categories, including “Pulse-Pounding Action,” “Screen Junkies Approved,” “Overlooked Gems” and “Before They Were Famous.” A new category will debut each week and will include eight to ten new films. The service features a curated selection of 200 films from the Lionsgate library, including Winter's Bone, Margin Call and Swimming with Sharks.

“Increasingly, our Millennial audience is tuning out of traditional media channels and into OTT options,” said Keith Richman, the president of DEFY Media. “As we’ve continued to launch mobile and OTT devices, our engagement numbers have taken off with viewing sessions on Xbox and Roku eclipsing 30 minutes. With our ability to promote the movie offering to our 49 million YouTube subscribers, 70 million website visitors and the 22 million people who have downloaded our apps, we believe we are further positioning Break to be one of the dominant a la carte offerings of the future.”

“Break has built an enormous, engaged viewing audience by creating and curating world-class video content,” said Jim Packer, Lionsgate's president of worldwide television and digital distribution. “We’re pleased to supply them with a broad range of titles to enable them to continue expanding their offering into longer-form, professionally produced content. Our long-term partnership with Break is one of the many strategies we’ve created to deliver content to our next-generation online audiences.”

Lionsgate has been a minority equity investor in and content partner of Break since it was launched in 2007.