DISH Becomes First Major U.S. Pay-TV Provider to Integrate Netflix

ENGLEWOOD: DISH is now the first major pay-TV provider in the U.S. to integrate the Netflix app into its set-top box, providing customers with instant access to hits such as Orange Is the New Black and House of Cards from the same platform they use to watch linear channels.

The Netflix app will rollout to DISH customers throughout the day. Hopper customers will find the same Netflix user interface found on most other platforms. The app is accessible from any channel by clicking the blue button on the DISH remote and selecting the Netflix icon or from the Netflix icon on the Hopper main menu. The Netflix app is currently available on all broadband-connected second-generation Hopper set-top boxes. In the coming months, DISH expects the app to roll out to Joey, Super Joey and Wireless Joey clients.

In the future, titles available on Netflix could be integrated into the search functionality across live, recorded and VOD programs for both the Hopper as well as DISH’s upcoming OTT service.

“Pairing Netflix with Hopper represents the consolidation of two incredible video experiences,” said Vivek Khemka, DISH's senior VP of product management. “This app integration eliminates the need to switch television inputs to access content on varying devices. It gives our customers easy access to their favorite shows and movies, on both DISH and Netflix, without ever having to leave their Hopper.”

“As the first major pay-TV provider in the U.S. to add the Netflix app to its set-top box, DISH strengthens an already robust video entertainment experience for its customers,” added Bill Holmes, the global head of business development at Netflix. “Many households subscribe to both Netflix and a traditional pay-TV service. Our vast library of TV shows and movies, combined with DISH’s lineup of live television content, gives customers easy access to a wide variety of complementary programming.”