WE tv Campaign to Promote Three-Day Viewership Window

NEW YORK: AMC Networks' WE tv has unveiled a campaign to encourage viewers to watch the channel's shows within three days of the premiere date, offering up weekly prizes and one grand-prize drawing.

Watch W/In offers incentives to viewers to watch shows live or within three days of the premiere on demand or on DVRs, and to participate in social-media conversations around the shows. It also encourages audiences to stay tuned during commercials. The effort kicks off on Thursday with Tamar & Vince. During a commercial break, a code word will air during a WE tv spot. Audiences should enter that word into an area on wetv.com for a chance to win one of 10 weekly Tamar & Vince swag bags. All participants will be automatically entered to win one grand prize sweepstakes of a complete home theater system. 

“We know many viewers today want to time shift their favorite shows and watch on their own timetables, but promoting urgent viewing within three days is meaningful for the network and our advertisers,” said Marc Juris, WE tv’s president. “Watch W/In is a fun and innovative effort to encourage viewers to watch our most popular shows within three days, which is significant both for our advertisers and for promoting the kind of communal and conversational experience consistent with our new brand. Whenever possible, we want people watching and talking about our shows in a variety of ways as they happen, and Watch W/In serves this important brand-building goal."