Fullscreen Acquires Production Studio Rooster Teeth

LOS ANGELES/AUSTIN: Global youth media company Fullscreen has acquired the online creative studio Rooster Teeth, which has produced online series such as Red vs. Blue and hosts a popular YouTube multichannel network.

Through the acquisition, Fullscreen will support the production of Rooster Teeth’s existing series and the development of new premium formats. Fullscreen will also enhance its merchandise and live-events initiatives, and integrate the gaming and culture brand into its technology and advertising infrastructure.

Rooster Teeth has nearly eight million fans worldwide and diverse revenue streams beyond video. This includes music sales, merchandise and video games as well as live events, including an annual convention celebrating gaming and Internet culture. Recently, the company crowd-funded nearly $2.5 million to produce the film Lazer Team on Indiegogo.

Rooster Teeth will continue operating as a subsidiary in Austin, with Matt Hullum remaining as CEO and Burnie Burns as creative director. Otter Media, a venture between The Chernin Group and AT&T, recently acquired a majority stake in Fullscreen.

“Rooster Teeth is one of the strongest and most authentic media brands in the world amongst 18- to 34-year-old male-skewing audiences,” said George Strompolos, Fullscreen’s CEO and founder. “The combination of its massive reach, unique creative voice and insanely powerful community makes it a perfect match for Fullscreen. Burnie and Matt are widely recognized as true pioneers in the world of online video. It’s an honor to team up with them as Fullscreen continues to redefine youth media.”

“At Rooster Teeth, we have a long history of creating the best digital content in the industry,” said Burns. “With Fullscreen, we look forward to continuing that tradition in even bigger and better ways. Matt and I are excited about the opportunities this alliance will present for our creators and all the amazing content it will empower them to produce for our audience.”