U.S. Pay-TV Market Holds Strong

LAS VEGAS: The U.S. is expected to have more than 103 million pay-TV households by the end of 2014, according to Parks Associates, which also reports that two-thirds of subscribers are looking for access to features they don't currently have.

"Remote access to DVR content was the most popular among pay-TV households without that service. Our research shows 31 percent of pay-TV subscribers want remote DVR access, while 27 percent are interested in TV Everywhere and 26 percent in personalized recommendations,” said John Barrett, the director of consumer analytics at Parks Associates. "For these services to succeed, providers must increase awareness of their offerings while balancing cost concerns of their subscriber base.”

Parks Associates asserts that beyond DISH Network, few providers offer remote access to DVR content due to licensing restrictions. Currently, 47 percent of video consumed on the TV set now comes from non-linear sources.