Networked Insights: The CW

NEW YORK: The CW’s Reign, a period drama about a teenage Mary, Queen of Scots, generated overwhelmingly positive comments in social media, according to research by Networked Insights.

The firm, which tracks social media to see how consumers are responding to brands, found that 74 percent of conversations about the plot were positive. "The premise sounds really intriguing," Sean Reckwerdt, lead television analyst at the company, tells World Screen Newsflash.

Social-media users talking about the new CW shows were also largely responsive to the network embracing more sci-fi fare—Star-Crossed, The Tomorrow People, The 100—in its new season.

Receptions towards The Vampire Diaries spinoff The Originals, however, have been mixed, Reckwerdt says.