Electus Invests in Hud:sun Media

NEW YORK: Electus has made a strategic investment in Hud:sun Media, the production company behind such series as Pregnant in Heels for Bravo and I’m Having Their Baby for Oxygen.

The agreement sees Hud:sun Media, which was founded by Michael Rourke and MDC Partners, working closely with Electus to develop and produce programming for TV, digital and content marketing. The focus will be on the U.S. and international markets. In addition to the above mentioned TV projects, Hud:sun is behind a number of digital productions, including Style Studio with Rebecca Minkoff for Yahoo, Decoding Style with Nina Garcia for AOL and it also produced video content for Conde Nast Entertainment’s digital launch of Glamour and GQ.

"Michael’s tremendous work with brands is one of the many driving forces that has allowed him to build Hud:sun Media into a multidimensional content company. He and his team produce premium content that truly resonates with audiences all around the world," said Chris Grant, the CEO of Electus. "Hud:sun Media is already a very strong independent player and we believe this partnership makes Hud:sun’s potential limitless."

"Electus is the perfect partner for Hud:sun Media," added Rourke. "Ben Silverman, Chris Grant and Drew Buckley have truly created a next generation studio model with great creative content, terrific brand relationships and unparalleled distribution muscle. The power and reach of Electus, coupled with the influence and expertise of MDC Partners, gives Hud:sun Media tremendous momentum for the future."