Netflix Teams with Facebook for Social Integration

LOS GATOS: Netflix streaming members in the U.S. can now link their accounts to Facebook, introducing new social features that make it easier to find TV shows and movies to watch and discuss with friends.

The Netflix-Facebook integration allows members to see what their friends have watched by adding new "Friends’ Favorites" and "Watched by your Friends" rows to Netflix. Members can automatically share what they watch online within Netflix and can optionally share what they’ve watched to Facebook. All U.S. streaming members will be able to enjoy this functionality by the end of the week.

"There are few better ways to find a movie or TV series you’ll love than hearing about it from your friends," said Tom Willerer, the VP of product innovation at Netflix. "Facebook already makes it easy for our international members to connect with friends over TV shows and movies and we’re thrilled to now bring this experience to our U.S. members.

"People naturally talk about TV shows and movies and love to share their experiences," continued Willerer. "Through the Netflix/Facebook integration we want to let Netflix members express themselves on Facebook and provide a digital version of the proverbial water cooler."

"Over the years, Netflix has deepened its Facebook integration to enable people to discover movies through friends and to share what they’re watching," commented Justin Osofsky, Facebook’s director of platform partnerships and operations. "With their integration, Netflix has a new opportunity to reach the more than one billion people on Facebook. We look forward to Netflix continuing to integrate with Facebook and offering their community rich ways to discover movies and TV shows with their friends."