Zinc Media Group has unveiled a brand refresh for its TV labels, which includes new brand identities for Blakeway Productions, Brook Lapping and Films of Record.
“These three TV labels represent a huge part of our creative heritage and an equally important part of our creative future,” said Greg Sanderson, director of London Television at Zinc Media Group. “Their new brands give each label a strong, individual identity, and we are really pleased with the outcome, the modern and stylish designs and their clarity mirroring where each of the labels is heading creatively.”
“Those new logos, coupled with the brand refresh for Tern Television and the recently launched Red Sauce brand, gives us a portfolio of brands which better illustrates to the market our labels’ distinctive personalities,” added Sanderson.
Graphic design agency The Brightside oversaw the development of all redesigns, working alongside digital agency Beam Digital, who created new web presences for each of the Group’s labels.
Blakeway is the home of specialist-factual programs focusing on history, archaeology, natural history, arts and music. Brook Lapping is known for its current affairs and investigation series, while Films of Record focuses on access documentaries. Tern Television specializes in documentaries, crime, history, science, arts, adventure and lifestyle formats. These new and refreshed brand identities will sit alongside that of Red Sauce, Zinc’s home of popular factual, factual entertainment and formats from London and the Regions, that was launched in fall of last year.
Sanderson said: “Each of our labels brings something distinctive to the market—whether it’s the ‘clever pleasure’ exemplified by Blakeway; Brook Lapping’s ability to secure unique levels of exclusive access; Films of Record’s storytelling from places you’d never normally encounter; the innovation and populist integrity of Tern; or the smart, playful and entertaining Red Sauce. Our labels are also trusted by those who take part in our programming and those with whom we collaborate. We are delighted to be able to communicate our brands’ propositions more clearly through their new branding.”