Z Living Ties Up with POPSUGAR

LOS ANGELES: Health-entertainment network Z Living has entered into a strategic partnership to create POPSUGAR-branded content that will air exclusively on the linear cable network and online.

Under the agreement, Z Living and POPSUGAR, an online destination for Millenial women, will also co-create unique advertising and brand-integration opportunities for both on-air and digital platforms. POPSUGAR-branded series will air weekly on Z Living in primetime. TV versions of its popular online series franchises will also air during the network’s daytime block. In addition to airing POPSUGAR-branded programming on its linear channel and online, Z Living will distribute the content internationally via its affiliation with Zee Entertainment.

POPSUGAR will also leverage its 44 million monthly unique visitors in the U.S. to promote its branded Z Living shows, and will provide the network with a first-look for any original health-entertainment series. The POPSUGAR-branded programming is slated to premiere on Z Living in the second quarter of this year.

Rafe Oller, the general manager of Z Living, commented: “Through the combination of Z Living’s health-conscious audience and POPSUGAR’s unrivaled ability to understand and reach Millennial women, advertisers will have an unprecedented opportunity to reach this most powerful and influential consumer. It is an ideal move for Z Living to align with POPSUGAR as we jointly engage this passionate female demographic that is leading the charge around health and living well.”

David Grant, the president of POPSUGAR Studios, added, “This novel deal with Z Living is the product of two hot trends: first, women are increasingly interested in healthy lifestyles, so health-entertainment programming is resonating, and second, TV networks are looking for ways to partner with online publishers like POPSUGAR that have a strong brand, a large, engaged Millennial audience, and lots of great data.”