WaterBear Network Pacts with Outdoor Channel

Outdoor Channel and the free interactive streaming platform WaterBear Network have formed a partnership to bring WaterBear Network’s content to audiences throughout the Indo-Pacific region.

From June 1, Outdoor Channel will air a selection of WaterBear Network-branded original series and short films in prime time and across other key dayparts. It will also promote WaterBear Network’s environmental message and call-to-action through the free WaterBear Network App. The channel will feature 22 of WaterBear Network’s original series and short films, including Africa’s Hidden Sea Forest, Not a Pet and The Whale Who Saved Me.

Gregg Creevey, managing director of Outdoor Channel, said: “Outdoor Channel has built a platform with an extensive presence in 20 countries reaching more than 26 million TV households and OTT users and still growing. The Indo-Pacific region is one of unparalleled growth and development, yet also represents some of the greatest ecological and environmental challenges. Bringing together Outdoor Channel’s distribution reach and Water Bear Network’s inspirational content we can greatly amplify and spread the important message and action at the heart of the WaterBear Network mission.”

Victor Eckard, managing director of WaterBear, said: “After our recent roll out into 40 countries, we are excited to expand into the Asia Pacific with Outdoor Channel. This partnership further cements our commitment to a global rollout, and we look forward to bringing WaterBear’s original productions to Outdoor Channel audiences in the Indo-Pacific region. We seek partners with a similar mission and compelling content, and Outdoor Channel is the perfect partner to launch our content in that region.”