Vuulr Picks Up CNN International Docs


Vuulr, a global online content marketplace for premium film and TV rights, has entered into an agreement with CNN International Commercial (CNNIC) for more than a dozen new documentary titles.

Among the titles joining the platform are Leading WomenFirst Steps: 50 years After Apollo 11, CNN Expedition Antarctic, Culinary Journeys and Going Green. Vuulr, which launched internationally in January, enables buyers and distributors to access a selection of mainstream and niche content anytime and anywhere, reducing the time and cost to discover and acquire content.

Vuulr’s catalog includes film and TV content from such producers and distributors as Legendary, Sony, Picture Tree International, Kartemquin, WarnerMedia, SPI International and Toonz Media Group, across more than 60 genres and 90 languages. Buyers registered on Vuulr include Walt Disney Co, Viacom International Media Networks, Turner international Apac, Super RTL, Mediacorp, Public Media Co VN and HOOQ.

Natasha Malhotra, chief content and commercial officer at Vuulr, said: “We’re thrilled to expand the range of content available on Vuulr through this deal with CNN International Commercial. CNN’s outstanding documentaries and features will resonate strongly with international buyers on our platform, as we continue our mission to transform distribution and acquisition in the film and TV ecosystem.”

Phil Nelson, CNNIC COO, said: “CNN has a rich archive of award-winning news and factual programming, and we are delighted to make some of those titles available to Vuulr for distribution to reach new audiences and generate complementary new revenue channels for our content.”