Vuulr Adds Slate of VICE Content

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VICE Distribution is listing more than 1,000 hours of youth-focused, unscripted series and documentaries on the Vuulr marketplace.

Titles listed on Vuulr comprise investigative documentary, entertainment, sport and lifestyle content, including the hit wrestling show Dark Side of the Ring, the influencer-focused Chasing Famous and food-based Devoured.

Bea Hegedus, global head of distribution at VICE Media Group, said: “VICE Distribution is a new-generation distribution company, and we embrace technology and innovation. Vuulr is an innovative marketplace that we see as complementary to our sales team’s activities, and we are confident that they will quickly enable us to maximize our potential of reaching even more new buyers around the world.”

Ben Heyhoe Flint, co-founder and COO at Vuulr, said: “We’re thrilled that a company as original and fast-growing as VICE Distribution is choosing to place global avails of their award-winning content on Vuulr. Their content champions diversity and change, tackling important cultural issues, giving even more variety to our catalog. We look forward to unlocking new opportunities for VICE Distribution and our 8,000 buyers.”